A few pointers and opinions on Brand Marketing and Value Propositions.
Feel free to share your thoughts with me at hello@focusedpropositions.com
Brand purpose is something that’s often discussed these days (and usually countered by Mark Ritson). Purpose has always been one of my favourite words, or more to the point, favourite question: “what’s its purpose?” But it doesn’t have to be about saving the planet….
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I’ve led B2B Marketing and Product teams for over 15 years and always worked closely with sales teams. Sometimes that’s felt like fun and sometimes that’s been painful. In B2B Marketing it’s easy to see sales as ‘interfering’ but often they’re giving you a data point much closer to the customer….
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Reading Seth Godin’s blog on having to be machine-readable these days got me thinking about how that impacts a brand’s value proposition. Most start ups are very clear on what they do and why they’re doing it, but sticking to that value proposition, and articulating it simply are less easy….
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I studied music at University because it was my favourite subject at school. Studying music required as much left brain thinking as right brain creativity and for me brand marketing is just the same as music – it’s about analysing and creating the ‘relevant unexpected’. What’s yours?
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I just came back from a swimming lesson to learn a new stroke and it got me thinking about how often learning, or implementing something new, requires you to ‘unlearn’ what you already know or do well. It’s exactly the same challenge for organisations trying to reposition the brand or drive change….
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I recently attended this year’s Festival of Marketing and the word that recurred the most across the two days was ‘authentic’. Whether in the context of a brand’s social media activity, or choosing your value proposition, being true to yourself is key to success….
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In a previous role as a Chief Marketing Officer, imagine my surprise when one day the Finance Director told me that he didn’t think I was a CMO. Having spent my whole career building towards being a CMO, and definitely seeing myself as a marketer through and through, I have…
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We’ve all been there, as managers and participants. New Leadership, new set of brand values that last as long as the leader’s rotation. As part of my work helping companies re-position or focus their brands, I often try to address brand values too yet it’s usually the hardest bit…
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I never thought that I’d write a blog inspired by the MotoGP. But after a weekend at Silverstone amidst a sea of Valentino Rossi yellow, what struck me aside from the racing, was how vital it is to brand your product at the point that really counts and remember what product your customers are really paying for…
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