Building a clear value proposition behind your brand requires a mix of insight, creativity and time to focus on it.

Here are a few tools from brand consultant Jill Pringle – talking about why a clear value proposition is so helpful and some of the key things to consider when you set out to build one. After watching a video, to download the paper simply enter your name, job title, company name and business email address.

Building a clear value proposition for your business.

In this 8-minute video and accompanying paper, I talk about the benefits of having a value proposition and my three top tips for bringing clarity and focus to your brand. Whether you need a value proposition to ward off a new competitor, create focus through a siloed organisation, or to scale a small business for rapid growth – this video gives you a few simple, easy tips to get started.

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